SPECIAL MESSAGE TO MOVIE-GOERS! Reopening News
Getting back to the movies is definitely a TEAM-EFFORT, and you’re a part of that TEAM!
Premiere is 100% committed to being a shining example of how a business should reopen and follow all local, state and federal recommendations. Our cinemas have undergone extreme sanitization procedures which is ongoing during our operations. Our Premiere Teams and Guests are also following correct social distancing and safety procedures to ensure everyone’s visit to the movies is great every time. Certain procedures may change based on guidelines during this time so please take a moment to check in with your friendly local Premiere Team members upon arrival and we’ll give you all the latest up-to-date information to maximize your enjoyment at the movies. Please note the following procedures for movie-going.
** PLEASE NOTE, AS LOCAL AND STATE RESTRICTIONS ARE EASED THAT SPACING BETWEEN PARTIES WILL BE DECREASED FROM 2 BUFFER SEATS TO 1 SEAT (3 FEET SOCIAL DISTANCING) IN RECLINER STORES AND FROM 3 BUFFER SEATS TO 2 (3 FEET SOCIAL DISTANCING) IN NON RECLINER THEATRES**
Premiere Cinemas is proud to partner with NATO (National Associate of Theatre Owners) and almost 400 other Movie Theatre Companies in abiding by the #CinemaSafe Protocols. For more info, please click the Cinema Safe Icon Below.
STANDARD PROCEDURES THROUGH ALL PHASES OF THE REOPENING PROCESS
HAND WASHING - All our Premiere Teams thoroughly wash their hands at least every half-hour and gloves are changed frequently. Hand-sanitizers are on-site for guests use as well, so please use them when coming and going just as a precaution to help us keep things pristine.
CLEANING & DISINFECTING OF HIGH CONTACT SURFACES - Premiere Teams are disinfecting surfaces continuously using EPA-approved sanitization products. This includes double-checking restrooms and other areas thoroughly. Deep-cleaning is done on our theatre seat surfaces in auditoriums between shows and again nightly, so your seat will be fresh and ready for you upon your arrival. We want to be known as the cleanest place in town so please help us by discarding your own trash in lobbies and after the movies to help ensure this for our next guests.
SOCIAL DISTANCING - Premiere Teams use floor decals to help guests maintain respectable distances from each other (typically between 3' and 6’); you’ve probably already seen these at the grocery store and elsewhere, so please observe them at the cinema also. These will help designate guest-spacing for concessions kiosks, etc. If you don’t see a marker, maintain your own sense of responsible social-distancing by keeping a safe distance from others so everyone gets their personal space.
STAY HOME IF SICK - This applies to both Guests and Staff. Don’t go out in public if you are feeling in any way sick, coughing, sneezing, feverish, or have other cold, flu or virus-like symptoms, it’s not worth risking exposing yourself or anyone else, stay home if you’re not feeling well. Premiere Teams can’t work if they have any symptoms or feel the least bit ill, they’re screened on all shifts to ensure you’re greeted by healthy teams at the movies. Medical releases are required and temperatures checked before shifts to ensure compliance. An occasional dry throat can lead to a cough or sneeze, but always cover your face with a mask, or cough into your elbow over your mouth, as this can go a long way towards basic courtesy to others and personal hygiene.
MASK UP - Our Premiere Teams will be masked-up. Guests are required to wear masks in lobbies, restrooms and common areas and while watching their movie. Masks may be removed while seated in the theatre enjoying your favorite movie snack. It’s just courtesy and shows others you are a part of the bigger team all vowing to interact together to get through this. Premiere staff will be wearing gloves as well when cleaning or performing other functions as a further practice for cleanliness and sanitizing.
CASH KIOSK - Credit cards are recommended to avoid excessive exchange of cash currency, however if you’re paying cash, please look for a cash-exchange kiosk or register in our lobby, as during Phase 1, your cash will be transferred to a Premiere Gift Card for your use at the cinema, which will be used to purchase tickets, concession, or other menu items without having to exchange cash each time. For example, if you have $40 in cash you will exchange it for a $40 Gift Card to use during your visit. Gift Cards work like debit cards, so whatever you don’t use remains an available balance on your Card for your next visit so keep your Card handy, balance can’t be refunded. Premiere also accepts Tap & Go cards, Apple Pay & Google Pay at every register for your convenience to provide contactless payments every step of the way.
GUESTS ENTERING - Before attending, ask yourself this simple question: “Have you had any symptoms in the past 14 days such as fever, chills, dry cough or been exposed to anyone who has?” If the answer is “yes”, please stay home a few more days to get past that recommended period. Guests also be prepared and expecting to be asked this same question when entering the theatre or other public places, it’s in both your interest and the interest of others, so please respect this rule while in place during reopening. Wearing of masks by guests is required when entering any Premiere property.
ONLINE TICKETING - For convenience, you should always purchase your tickets on line in advance on our website. This avoids lines and delays at the cinema, and in recliner-theatres, lets you select and reserve your own seats which will be waiting for you in VIP fashion upon your arrival.
AT THE CONCESSION STAND
MENUS - You might also notice limited menu items during this time; this is for both convenience of service and to ensure safe food-handling protocols by limiting the number of food-prep items.
SELF SERVE/REFILLS - Guests love Premiere’s self-serve refills but for now you might notice our self-serve refill stations out-of-use and free refills temporarily suspended until further notice, again that’s out of extra precaution for maintaining sanitizing protocols. You’ll still enjoy Premiere’s same fresh-hot popcorn filled in your bucket or bag though, you just can’t get unlimited refills at the current time, so please discard your bucket, bag or cup after you’re finished with it. Our fresh soft-drink fountains are still in use but for now are staffed by Premiere Team members to fill your soda and ICEE cups for you. You may notice our typical grab-and go candy racks behind the counter for now also. These are mostly temporary measures during the Phase 1 reopening but adjustments will made as restrictions are eased. While FREE refills have been halted, we can provide replacement cups for 1/2 price.
FOOD SERVICE - Pagers and other food-related items are all sanitized between use, that’s normal anyway, but enhanced further by policy now. You may notice disposable one-use menus, please discard these after using.
THE AUDITORIUMS – AHHH, THE MOVIE IS STARTING
SOCIAL DISTANCING - For reserved-seating theatres, our software has been adjusted to provide seat selection following state guidelines. Every other row may be skipped, and empty seats will be left between parties. Don’t worry, friends and family in your group can all sit together, but the distancing guidelines must be followed between your group and the next one and an automatic one to two-seat buffer will be in place. In most early cases you’ll see restricted capacity, for example if local code is for 50% occupancy, there will be only a maximum of 50 people in a typical 100-seat theatre, and so forth; that means you’ll have PLENTY OF ROOM to spread out, relax and enjoy the movie. When reserving your seats on line, you will notice some seats not available for this reason.
For non-reserved theatres, every other row in the auditorium will be typically blocked-off for distancing measures, so please space out yourselves accordingly, leaving at least two to three seats between your party and the party next to you. Premiere Teams may monitor and ask you to relocate to achieve such distancing practices so please respect these conditions and be prepared to relocate if asked, it’s for our mutual compliance and in everybody’s best interests.
FOLLOW THE RULES. Attending the movies is as fun as ever, so please respect temporary rules in place and staff working hard to enforce them. As always, unruly or uncooperative guests shouldn’t attend, and will be kicked out without a refund, so don’t be one of those! Enjoy your movie, stay courteous of everyone around you, and remember we’ll all have a great time at the movies together.
ATTRACTIONS - BOWLING & ARCADES
We are excited to share our bowling and arcade centers with our PREMIERE guests. In order to achieve social distancing during this time, every other lane will be closed during operational hours. No more than 6 per lane will per permitted. Inactive lanes must be left empty (no sitting at these lanes). Each guest will be limited to one bowling ball. When you finish using your ball, leave it at the lane and an associate will come by and sanitize and return the ball for you. An associate will be stationed to help you pick just the right ball to roll down the lane and sanitize any touched balls. At this time all bowling is reservations only. Call 205-814-7500 for reservations ($15.00 deposit is required at the time of reservation)
Arcade is opened but at a limited capacity. All guests using the games must wear gloves (provided). Games have been spaced to adhere to social distancing guidelines.
Thank you, and enjoy the show!
LOCATIONS OPEN NOW:
Pell City, AL
Spanish Fort, AL
El Paso, TX - Bassett Place
Grand Prairie, TX
Plant City, FL
Rio Rancho, NM (Reopening 5/7)