"Cinema is life with all the dull parts cut out." -Alfred Hitchcock, Filmaker



December 04, 2015 - South Carolina Premiere, SC
South Carolina Theatres Now Part of the Premiere Family

December 4, 2015 - Easley, Greenwood and Seneca, SC.  Texas-based Premiere Cinema Corp. has purchased South Carolina-based REI Cinemas. The transaction includes REI's real estate and cinema holdings in the cities of Easley, Greenwood and Seneca and expands Premiere's footpring across the South to compliment its existing operations in Florida, Alabama, New Mexico and Texas.

"We were honored to have the chance to work with REI", said Premiere's CEO Gary Moore. "The REI family shares our love of movies and hometown values and their markets are great fits for Premiere. The theatres are already starting to take shape with new updates we think our local guests will really enjoy."

Premiere has rebranded the theatres and begun renovations inside and out, adding new features including leather seating, ticketing kiosks, self-serve stations, new carpet, aisle lights, LCD signage and major aesthetic amenities.

Guests can become Premiere Insiders and receive up-to-date movie, showtime and ticketing information, along with specials, coupons and movie news in a weekly email format.  Log onto www.pccmovies.com and click the Insiders link on the home page.

To access Premiere's mobile website, log onto to www.pccmovies.com from any mobile device and save as a bookmark. Premiere's new smart phone app becomes available to download in January 2016.

REI Gift Cards and Advance Tickets are being honored 100% by Premiere at all locations. Premiere Gift Cards are now available for holiday gifting.  Premiere Rewards Cards are now available for frequent movie-goers to earn valuable points good toward future movies and snacks on each visit.