August 22, 2022


Premiere Cinemas in Rio Rancho, NM is becoming PREMIERE LUX CINE’! Premiere is upgrading its fan-favorite Premiere Cinema 14 at 1000 Premiere Parkway to 100% LUX recliner seating, and the timing couldn’t be more exciting with all the great movies coming up.


The announcement marks Premiere’s 12th anniversary serving residents around Rio Rancho and Albuquerque. In addition to Premiere’s comfy spacious leather reclining chairs, Premiere is converting its concession and box office to guest-friendly self-serve, which feature advanced ticketing kiosks and all-you-can eat/drink drinks, ICEE and popcorn. You can even layer your own butter now. The theatre is also upgrading its motion-controlled D-BOX seating with new lux recliner D-BOX seating to amp up the 4-D thrill ride on every visit to the theatre.


Renovations are expected to begin later this year, so check for on-lining of advance sale reserved seating later in 2022.



A recently-completed Premiere Cinema LUX featuring all-recliner seating similar to the ones Premiere is installing in Rio Rancho, New Mexico