August 22, 2022

Premiere Cinemas in Rio Rancho, NM is becoming PREMIERE LUX CINE’! Premiere is upgrading its fan-favorite Premiere Cinema 14 at 1000 Premiere Parkway to 100% LUX recliner seating, and the timing couldn’t be more exciting with all the great movies coming up.

The announcement marks Premiere’s 12^th anniversary serving residents around Rio Rancho and Albuquerque. In addition to Premiere’s comfy spacious leather reclining chairs, Premiere is converting its concession and box office to guest-friendly self-serve, which feature advanced ticketing kiosks and all-you-can eat/drink drinks, ICEE and popcorn. You can even layer your own butter now. The theatre is also upgrading its motion-controlled D-BOX seating with new lux recliner D-BOX seating to amp up the 4-D thrill ride on every visit to the theatre.

Renovations are expected to begin later this year, so check for on-lining of advance sale reserved seating later in 2022.

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A recently-completed Premiere Cinema LUX featuring all-recliner seating similar to the ones Premiere is installing in Rio Rancho, New Mexico