Date:  June 19, 2020 – 9 Premiere LUX Theatres Reopen Today!  


Premiere is reopening the first 9 of its LUX recliner cinemas today. These include:


Premiere LUX-IMAX in Bryan, TX
Premiere LUX in Burleson, TX
Premiere LUX-IMAX at Bassett Place in El Paso, TX
Premiere LUX in Grand Prairie, TX
Premiere LUX-IMAX in Lubbock, TX
Premiere LUX in Pearland, TX
Premiere LUX in Plant City, FL
Premiere LUX in Tomball, TX, and
Premiere Cinertainment LUX in Pell City, AL


               The reopening of cinemas follows government authorizations for cinemas to reopen; Premiere is taking extra precautions to follow federal, state and local guidelines regarding social-distancing, capacity restrictions, and other measures to make sure its audiences enjoy the best movie-going experience possible. The cinema staff and crew are temperature-checked and wearing protective face coverings while face coverings for guests remain discretionary but encouraged unless required by local governmental authority. Guests will notice enhanced sanitizing and distancing markers similar to those in grocery stores as well.


“We’re honored to responsibly-reopen the first wave of recliner-seated cinemas,” said Premiere’s Martin Watson. “Recliner seats are spacious and allow people to reserve in advance and spread out to enjoy the movie on the big screen. A lot of people of tired of watching TV these past months!”


The theatres feature great current movies and once-in-a-lifetime chances to see some favorites on the big screen at discounted admission prices of $5.00 during opening weeks. These include great movies from Disney, Universal, Sony, Paramount, WB and other Hollywood studios. “Our fans have a lot of really highly-anticipated movies to look forward to as they return to our theatres,” added Mr. Watson. “There are a ton of great movies coming to Premiere these coming weeks.”    


            Announcements of other Premiere theatres opening soon will follow.


For Important reopening information including new operating procedures click HERE