Birmingham is entering the LUX cinema business following Premiere Cinema's announcement it will open its new Premiere LUX Cine' at 501 Lakeshore Parkway this spring. The complex will feature advanced technology for presentation of first-run movies in a modern family-friendly environment for residents to enjoy from all areas of the Birmingham metroplex region. 


Notable features of the facility include:


100% spacious leather recliner-seats with electric headrests, footrests, private swivel tables for in-theatre dining and personal USB ports


Huge wall-to-wall screens


All reserved seating


An 80' wide Large Format Auditorium, known as the GIANT SCREEN EXPERIENCE (GSX) featuring a 45,000 watt multi-direction surround custom-build sound system just for GSX with dual laser projection technology


A full service Pizza Pub café and bar featuring gourmet pizza and Italian favorites, wine & spirits, plus a beer bar featuring bottled beers and an assortment of draft and craft beers on tap


Lobby and in-theatre dining
All-you-can eat/drink popcorn and touch-screen soda fountain stations
Dippin-Dots Ice Cream station
Premiere CEO, Gary Moore, said the enthusiasm and support from the City staff and community has been overwhelming. This is Premiere's 5th theatre location in Alabama.
In concert with the highly-anticipated Premiere LUX, a new entrance and intersection is being built on Lakeshore Parkway halfway between John Carroll Drive and Oxmoor Road.
For tickets, showtimes, group information, Rewards Memberships, and further information, please visit Tickets may be be purchased online at Premiere's website, by mobile app, through Fandango or, or directly at the cinema with easy-to-use ticketing kiosks.