Birmingham is entering the LUX cinema business following Premiere Cinema's announcement it will open its new Premiere LUX Cine' at 501 Lakeshore Parkway this spring. The complex will feature advanced technology for presentation of first-run movies in a modern family-friendly environment for residents to enjoy from all areas of the Birmingham metroplex region. 

 

Notable features of the facility include:

 

100% spacious leather recliner-seats with electric headrests, footrests, private swivel tables for in-theatre dining and personal USB ports

 

Huge wall-to-wall screens

 

All reserved seating

 

An 80' wide Large Format Auditorium featuring Dolby Atmos and laser projection technology

 

A full service Pizza Pub café and bar featuring gourmet pizza and Italian favorites, wine & spirits, plus a beer bar featuring bottled beers and an assortment of draft and craft beers on tap

 

Lobby and in-theatre dining
 
 
All-you-can eat/drink popcorn and touch-screen soda fountain stations
 
 
Dippin-Dots Ice Cream station
 
                                            
 
Premiere CEO, Gary Moore, said the enthusiasm and support from the City staff and community has been overwhelming. This is Premiere's 5th theatre location in Alabama.
 
In concert with the highly-anticipated Premiere LUX, a new entrance and intersection is being built on Lakeshore Parkway halfway between John Carroll Drive and Oxmoor Road.
 
For tickets, showtimes, group information, Rewards Memberships, and further information, please visit www.pccmovies.com. Tickets may be be purchased online at Premiere's website, by mobile app, through Fandango or MovieTickets.com, or directly at the cinema with easy-to-use ticketing kiosks.