Guests at Burleson's Premiere Cinema 14 celebrated the holidays in style, catching their first glimpse of Premiere 100% All-Digital Cinema Projection systems at the Burleson Commons 14-plex.

Installation of the new state-of-the art equipment was completed July 2 and according to Director and long-time industry veteran Mike Harris, there were smiles everywhere. "We heard comments like 'amazing' and 'phenomenal' from our guests this week," said Mr. Harris, who spent the weekend milling among crowds in the theatre asking for opinions.

Lighting up the screen were "Ice Age: Dawn of the Dinosaurs" in Digital 3-D, "Transformers II", and other summer hits.

Earlier this year Premiere and Cinedigm (NYSE) announced the conversion of Premiere's cinemas to digital and that initiative has been underway since March.

The announcement means that Burleson is one of the only cinemas in the Dallas/Fort Worth metroplex to feature 100% digital cinema projection systems exclusively in every auditorium according to Mr. Harris. "That's a pretty nice coup that gives Burleson some serious bragging rights; we had customers in this week from Dallas who say they don't even have a cinema there that all-digital. It's kind of nice for a place like Burleson to be leading the way with new technology."