There's a new place around the corner to go star-gazing according to Orlando's Fashion Square Mall management. The newest addition to the Mall is a beautiful deluxe state-of-the-art Premiere Cinema with 14-screens featuring full digital surround and high-back rocking love seat chairs. "It's a whole new era of entertainment to Fashion Square shoppers," said Rudy Alberts, General Manager of the Fashion Square Mall.

The new cinema was built on the second floor of the Mall across from the food court, and encompasses the entire space between Dillards and JC Penney. This is the third new cinema project built by Premiere at a Colonial-owned Mall. Premiere previously opened theatres in Colonial malls in Temple, Texas and Gadsden, Alabama.

"This one is particularly exciting because of its central Orlando location," said Premiere CEO, Gary Moore. There are almost 300,000 residents living within 5 miles, and the Baldwin Park division directly behind us adds a new dimension to this zone of Orlando that we will be serving."

The theatre features an expanded concession stand with a dozen selling stations on both the front and back "to keep lines moving and customers happy" said Tony Delgado, Premiere's General Manager, who transferred to Orlando from Texas with his family to manage the facility. "Our job is to provide the highest level of customer satisfaction and that means not just inside the theatre, but here in our lobby as well. We want to be known as the theatre with the friendliest staff and best service around."

The cinema accommodates over 2,000 guests in its 14 spacious and luxurious auditoriums which are adorned with rich colors and brass handrails. Mr. Delgado says he plans on hosting celebrity appearances at the new Fashion Square Premiere as well as lots of world-premiere movie events.

The theatre opens to the public on July 16.