"Cinema is life with all the dull parts cut out."
Alfred Hitchcock, Filmaker

November 13, 2003 - Houston, TX
Premiere teams up with Kernel Season's to offer movie goers a new twist on a tasty treat

Premiere Cinemas announced today the introduction of Kernel Season's in its Texas-land area Theaters.

Plain popcorn has been around since the 16th century, and now thanks to Premiere Cinemas and Kernel Season's, movie fans can enjoy dressing their popcorn with mouthwatering flavors such as: Southwest Cheddar, Jalapeno and Ranch. The 100 percent all natural seasonings, which will be available to shake on at individual concession counters at no additional cost to movie-goers, contains no MSG or fat and are less than 2 calories per serving. "By adding Kernel Season's to our concession stands we feel we are better able to offer our patrons more variety when it comes to popcorn," said Joel Davis, VP of Operations, Premiere Cinemas. "We are confident that the new flavors offered, along with the healthy benefits of Kernel Season's, is sure to be a hit."

Premiere Cinemas has theatres located in cities throughout Texas. Its goal is to make every effort to offer the finest movie going experience: the nicest theater, the latest movies and the friendliest cast and crew to service movie-goers every need.

For more information: www.nomorenakedpopcorn.com